What Makes Fitness Studio Prospects Buy? | The GSD Show
By The GSD Show | October 15, 2019
🎬 WATCH The #GSDshow: BITE #13 — What Makes Your Prospects Buy 🎬
This is critical AND, it’s going to change how you increase memberships and grow your business. Ready? Keep this phrase handy…
📣 WANTS are accomplished by NEEDS 📣
Ok, so what does this mean? 👇
People don’t spend money on things they NEED — In fact, they cringe every time they do it. Think about it this way…
How often do you shout, “I can’t wait to pay this medical bill!”❓ Exactly. Which means…
You have to focus on the things people WANT in order to convince them to purchase something they NEED (a Membership) 👇
They WANT to look better, so they NEED to exercise
They WANT to feel better, so they NEED to improve their nutrition
They WANT to go about their day pain-free, they NEED mobility training
Look at those NEEDS… those don’t sell prospects. Their WANTS do, right?
I break all of this down and give you some tactical role-playing to focus on a prospect’s WANTS. BUT…
…this isn’t JUST for prospects… it applies to YOU and how you run your Fitness Studio.
⬇️ We’re just scratching the surface, Fitness Owners — ]SUBSCRIBE to get all episodes of The #GSDshow below (it’s FREE) ⬇️
What You’ll Learn
- Focusing on WHAT boosts memberships
- No one purchases NEEDS
- And how this applies to YOU as well
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