How Targeting Ads Only to High Income People Can Hurt You
By The GSD Show | June 11, 2019
In this GSD BITE, I’m covering a topic that most fitness studio owners don’t understand when it comes to advertising to their target demographic. A common phrase I hear amongst studio owners that haven’t mastered their advertising craft is “These leads don’t have any money. I just need better leads.” and today, I’m breaking down my thoughts on why this mindset is killing your business.
What You’ll Learn
- Why people with $$$ aren’t the best demographic to target
- How to reframe your mindset on leads that “can’t afford” memberships
- The people with money aren’t waiting for fitness studio special offers
- The best way to prepare for leads of all types
- What the top 5% of fitness studios are doing to close “poor leads”
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